Gambling Beach

© 2004, John Calder
http://www.TheEzine.net

As a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche!

Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the “reprint rights craze” crowd, it’s time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers.

Licensing 101

Licensing through traditional publishers appears daunting at first glance. Yet, the process is quite simple when you understand:

Types of rights available
What to look for
Who to talk to

Available Rights

Publishing rights fall within two very broad categories: Primary rights and Subsidiary rights. Primary rights, quite simply, describe all of the publisher’s intended uses of a given work. Subsidiary rights describe those uses left to the original author.

How these rights are assigned depends on the publishing agreement. Authors typically grant to their publisher: hardcover rights, paperback rights and translation rights. They may retain electronic reprint rights and book club rights, but this is not always the case. Again, it depends on both the publisher and author’s intended distribution of the work. There may or may not be third-party licensing options available.

What to Look For

As an information marketer, you want to find a work available for third-party licensing. Specifically, you should look for subsidiary electronic reprint rights. Start with small, specialized publishers first. You’ll face less bureaucracy and you’re also much more likely to acquire contact with the original author for direct negotiation.

It should be noted that some publishers require continual licensing fees from third-party sales. When you acquire electronic reprints rights, you do not necessarily get a “one off” license to reprint the same way you do in the internet marketing world. Many publishers classify one time fee rights acquisition as “Direct Marketing Rights”. Yet, those rights extend only to tangible books. You’ll need to negotiate a special case if you want to avoid perpetual licensing fees, assuming the publisher holds the subsidiary rights. However, if the author retains those rights, you may be able to work out a joint venture.

Who to Talk To

Typically, your first contact will be with the publisher. Visit the publisher’s website and look for the contact information for the “Subsidiary Rights Department” (This is the common department name. In some cases, you may need to search for variations like “Rights and Acquisition” or “Acquisition and Licensing”).

In other cases, authors may negotiate rights through their agents or their publisher may outsource licensing issues to third-party agencies. Again, the publisher should be able to direct you in either case.

Resources to Get You Started

Subsidiary licensing does involve more negotiation and more legal responsibility than an average resale rights venture. Ultimately, you may need to hire an attorney to assist in contract negotiations on third party rights. Meanwhile, familiarize yourself with these resources for comprehensive information on rights acquisition as it pertains to the publishing industry:

PubLaw – a legal perspective

Writer’s Services – an author’s perspective

Communication Creativity – a marketer’s perspective (educational video tape)

About the Author

John Calder is the owner/editor of The Ezine Dot Net.
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In 2005 the robotics industry pushed forward into the future with huge strides as we saw the first fully autonomous car drive 210 miles through the desert in the DARPA Grand Challenge. We also saw iRobot zoom ahead as its stock soared in Wall Street with its IPO.

The Tokyo Robotics show impressed the world over with android type robots, which could do nearly any task at home and walk upright, just like you and I. And we watched NASA’s Mars Rover exceed expectations and warranties on another planet. Wow, surely this was the greatest year in World Robotics History, but many researchers and industry analysts say this is merely a foreshadowing of things to come in the future.

In the future we will see so many new ideas, innovations and designs for robotic devices. One device concept we will see is Spherical Bouncing Robots, which use a combination of internal motion parts and haptics to allow them to bounce or roll along without any external parts which might be subject to getting caught on things or corroding in the sulfuric chemicals on the surface of a planet. There are many advantages to spherical robotics over some of the present designs and believe it or not they can even be designed to sit on an incline without rolling down the hill. Think on this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

For any small firm or maybe mogul, not picking up any telephone call may damage a corporation’s name, clientele and subsequently net profit. The initial introduction to a company for any potential customer or important client is the initial customer service. For a small business or perhaps businessman, picking the best variety of telephone answering service is vital for building a good rapport with a new buyer. There certainly are many telephone answering firms available, choosing a service which meets the specific requirements of a business, while evangelising the company or individual and is very much within the financial influence of a small business or individual, is vital.

A phone answering service might often exhibit the subsequent qualities; the workers should be well briefed in telephone etiquette and consumer relations. The answering service should be available at the consumer’s request. The answering service should be decked out with all the newest new technology and ultimately always continue to apply brand new technology to better serve the clients. An answering service should really be able to either supply virtual reception (live phone agent) or maybe an automated phone expert. An answering service should defiantly be able to adapt a specific call centre service package for a potential person or possibly firm. Assuring a firm that individuality is valued and also that the customer’s desires come first and foremost. A telephone call centre service should really be able to endow the patron with all the finest methods of communication, either via electronic mail, fax message, mobile phone, or maybe static line with a unique phone number. Take a look at the www.icsgroupuk.com website for more information on call centres.

Nearly all the factors for choosing a telephone answering service should defiantly not be unobserved. Terrific client care and also call manner is as crucial to a business as the location of the company. Another key aspect when selecting a telephone answering service could be the firm’s capability to cope with a high volume of phone calls and company mail while tailoring an affordable package that the firm or individual can conceivably benefit from. Anyone contracting a telephone answering service should request an in person consultation or possibly talk with a current employee of the service provider, to make absolutely certain that the best phone service is contracted and is ultimately right for the firm.